Key Takeaways
- Brotox is the growing trend of men using Botox® to look refreshed and confident.
- Botox smooths forehead lines, crow’s feet, and frown lines by blocking nerve signals that cause muscle contractions.
- The number of men getting Botox has surged since 2020, driven by reduced stigma, professional pressures, and easy, effective results.
- Treatments take about 15–20 minutes, require no downtime, and last up to three months.
- Men in Naples can join the Brotox trend with expert care from Tru Glō Medspa.
Suppose you follow beauty trends on social media. In that case, you may have noticed the emergence of the term “Brotox” a couple of years ago, given that its hashtag, #Brotox, on TikTok had amassed over 18 million views by early 2024. Brotox, as you’ve perhaps surmised, is an endearing term for Botox® usage by men. And it’s trending on social media because the number of men interested in the wrinkle-reducing, anti-aging magic of Botox® has soared over the past few years.
According to the latest statistics from the American Society of Plastic Surgeons, the number of men who underwent Botox® treatment from its members in 2024 more than doubled from the number recorded in 2020. When accounting for all Botox® providers, other doctors, aestheticians, medical spas, dentists, etc., it is estimated that more than 1.6 million American men received cosmetic Botox® injections in 2024, compared to an estimated 265,000 in 2020. Male Botox® users now make up more than 16% of total annual Botox® numbers, up from 6% in 2020. The skincare professionals at Naples-based Tru Glō Medspa have witnessed the rising interest in Brotox firsthand and experienced a noticeable increase in the number of male clients seeking Botox® treatment.
Botox’s® long-term status as the most popular minimally invasive anti-aging treatment at Tru Glō Medspa was historically driven by female clients. However, with the emergence of the Brotox trend, the answer to the “can men get Botox® question is now a resounding “yes,” as they are now noticeably adding to the ever-increasing demand for it. Let’s examine the Brotox phenomenon and explore how and why men are using Botox® in Southwest Florida and across the U.S.
What is Botox® and How Does it Work?
Botox® is a neurotoxin that blocks nerve signals responsible for muscle contractions when injected under the skin to target dynamic wrinkles and lines caused by repetitive facial movement. By halting the corresponding muscle contractions that contribute to the formation of these dynamic lines, including forehead lines, crow’s feet, and glabellar frown lines, the overlying skin relaxes to diminish their appearance. The FDA approved Botox® for cosmetic use in 2002, but it is also FDA-approved to help treat migraines, muscle spasms, hyperhidrosis (excessive sweating), urinary incontinence, and strabismus (lazy eye).
Results from Botox® treatment typically emerge within a few days and usually last up to three months, and even longer, depending on the dosage, injection site, practitioner expertise, and the client’s unique metabolic rate. The treatment does not directly diminish the appearance of static wrinkles and lines caused by sun damage and aging, which makes volume-restoring dermal fillers a better option for reducing these. Many Tru Glō Medspa clients combine Botox® with dermal fillers to address all forms of wrinkles and lines with a two-pronged approach.
What Explains the Brotox Trend?
The rise of male Botox® usage for anti-aging cosmetic purposes, “Brotox!”, has been spurred by several factors, including:
Reduced Stigma About Male Grooming
Cultural attitudes often shift, and over the past decade, extensive male grooming has become more socially acceptable, and men face less judgment about prioritizing their appearance. The Brotox trend is now viewed as a natural part of self-care, alongside fitness, hair care, and other male feel-good-look-good routines. As famous TV personality Simon Cowell said, getting regular Botox® injections is “no more unusual than using toothpaste,” with the former easing unsightly forehead lines and the latter making the smile shine.
Preventative Anti-Aging
Younger generations are increasingly turning to Botox® as a preventative anti-aging routine, using the injections to relax muscles and help defer the formation of dynamic wrinkles and lines. While younger women initiated this Botox® trend, all evidence suggests that younger men are following their lead.
Professional and Social Pressures
It’s a competitive world out there, and today’s men are willing to pull out all the stops when it comes to their careers, social lives, and dating. Thus, more and more men are joining the Brotex trend to help them appear youthful and energetic, thereby achieving ongoing success in their career paths and social lives.
Ease of Treatment
Men typically don’t have much patience for long, drawn-out, or costly regimens that may only deliver modest results. However, undergoing Botox® injections is a quick, easy, and affordable means for men to effortlessly and noticeably enhance their appearance and boost their self-confidence.
Brotox is a Trend!
When social phenomena trend on social media, people notice. Thus, American men are increasingly attuned to the rising popularity of using Botox®, while marketers have also jumped onto the Brotox bandwagon to educate men about the anti-aging benefits of boosting their appearance and self-confidence with Botox®.
Can Men Get Botox? Ask These Noteworthy Men
If you’re still tempted to ask the “can men get Botox®” question after reading this article, we recommend you pose it to any of these notable men, who have openly discussed their Botox® treatment:
- George Clooney
- Joe Jonas
- Deion Sanders
- Gordan Ramsey
- Simon Cowell
- Robbie Williams
Hollywood star George Clooney credits Botox® for extending his leading-man status, while retired NFL running back and sports analyst says he uses Botox® because “If you look good, you feel good.”
Join the Brotox Trend in Naples with Tru Glō Medspa
If you’ve been intrigued by the Brotox trend and have considered trying the appearance-enhancing and self-confidence-boosting magic of Botox® in Naples, the highly experienced practitioners at Tru Glō Medspa stand ready to deliver outstanding results. To learn more about the anti-aging benefits of Botox® for men, schedule an appointment through our online form or contact one of our representatives by calling 239.919.7009.
FAQs: Can Men Get Botox?
Q: Can men get Botox® for cosmetic reasons?
A: Absolutely. The long-standing stigma about men prioritizing their physical appearance has waned in recent years, and there is no reason why men shouldn’t try to look their best by reducing the aged appearance of their forehead lines, frown lines, and crow’s feet.
Q: Why do men get Botox® injections?
A: By maintaining a youthful appearance with Botox®, men can enhance their competitive edge in their careers, social lives, and in the dating pool. Younger men are increasingly turning to Botox® as a preventive anti-aging measure, as it can help defer the appearance of dynamic facial wrinkles and lines.
Q: How does Botox® work for men?
Botox® works for men the same way it does for women. When injected into the facial muscles, the neurotoxin blocks nerve signals responsible for muscle contraction. This smooths out the overlying skin, diminishing the appearance of dynamic wrinkles caused by facial expressions like frowning and squinting.
Q: Does Botox® look different when used by men than it does by women?
A: Skilled Botox® practitioners are highly adept at tailoring the injection targeting to create a natural, subtle look and avoid any freezing of expressions. They also use techniques to preserve distinct masculine features, such as stronger brow lines.
Q: Does Botox® require any downtime?
Men rarely require any downtime after getting Botox® injections, which can typically be administered in under 20 minutes.