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Our Naples Medical Spa Blog

Permanent Makeup Procedure

What to Expect During a Permanent Makeup Procedure

What do Mila Kunis, Angelina Jolie, Dustin Hoffman, Cher, Jennifer Lopez, Dolly Parton, Nicholas Cage, and Pamela Anderson have in common?

Sure, they’re all celebrities, but they and some other big names in entertainment also share an aesthetic trait. That is, they have accented their distinctive looks with permanent makeup. We’re aware of at least another dozen celebrities—including a couple of other men—who have jumped on the permanent makeup bandwagon and expect to see their numbers rise.

With advances in needling technology, pigments, and artistic techniques, demand for permanent makeup has soared in recent years. Between 2016 and 2020, permanent makeup Internet searches increased by more than 200%. The estimated 2021 $3.6 billion global market size of the permanent makeup industry is expected to experience annual compound growth of about 11% over the next five years.

Southwest Florida’s Tru Glō Medspa has witnessed this growth firsthand. To help meet the growing demand in the Naples area, our award-winning certified permanent makeup artist, Mercedeh Reynolds, has been joined by Iryna McCraw, who has over a decade of experience delivering beautiful permanent makeup results. If you’ve been interested in learning how permanent makeup can enhance your facial features and ease your daily beauty routine, they’ve put together this quick primer. It explains the basics of permanent makeup and what to expect during your permanent makeup procedure.

Permanent Makeup Basics

Permanent makeup is pigment artistically inserted into the upper skin layers that mimic makeup or enhance facial features. This cosmetic tattooing is primarily applied to the eyebrows, eyelines, and lips but can also be used to obscure scars and other facial imperfections. The artistry of permanent makeup can reduce the time needed for regular makeup application and decrease the need for daily periodic touchups.
Because the pigments are upper-skin-layer deep, the inked makeup is only semi-permanent as it fades over time. However, the initial work can easily be revived or adjusted with touchup sessions as needed.

The most popular permanent makeup treatment is microblading, which adds natural-looking hair strokes to the eyebrows. Also known as feathering and microshading, microblading can fill existing gaps in the brows, thicken sparse areas, or completely reshape them. Whether one eyebrow hair or the entire brow, the permanent makeup artist’s goal is to make the inked hair indistinguishable from natural hair.

Permanent eyeliner treatment can be equally subtle or bold, depending on the client’s aesthetic wishes. A lash line enhancement inked within the line helps better frame and define the eyes by making the lashes look fuller. Or you can go with a full-on eyeliner applied above the lash line to create your go-to permanent eyeliner, whether natural, cat-eye, winged, or smokey.

Lip blushing treatment adds consistent color to lips to enhance their definition, make them look fuller, and obscure the appearance of wrinkles. Rather than going bold with color, most clients seek a deeper layer of pigment that creates a permanent, just-bitten, blurred lip appearance.

Scar camouflage treatment is especially effective at treating scars and other imperfections that are lighter than the client’s natural skin color. The treatment is often effective at addressing hyperpigmentation spots but cannot be used on Keloid scars. Of the permanent makeup treatments, scar camouflage lasts the longest because of the scar’s thicker texture and lack of sweat glands.

The Importance of Your Permanent Makeup Consultation

Engaging in an initial consultation with your permanent makeup artist before undergoing the procedure is crucial to ensuring the best results. From your perspective, it allows you to assess the artist, ask important questions, review examples of their work, and get a sense of their skill level and professionalism. The consultation should give you confidence that the artist can deliver the flawless permanent makeup results you seek.

Your permanent makeup artist uses the initial consultation to, first, ensure that you are a viable candidate for permanent makeup, as medical conditions or skin issues could preclude treatment. Once viability has been established, your artist will focus on planning the scope of work. This entails gaining a detailed understanding of your desired outcome, evaluating facial features and skin tone, and determining the perfect pigmentation for the makeup.

The initial consultation typically closes with a detailed run-down on pre-procedure instructions, which vary depending on the treated area. Some standard pre-procedure instructions include:

  • Not undergoing Botox or dermal filler treatment for two weeks.
  • No chemical treatments, peels, or other facial treatments for at least a month.
  • Discontinue Vitamin A and Retinal products for one month.
  • Avoiding blood thinning medications for a week.
  • Not working out on the day of the appointment.
  • Avoiding sun exposure

Your Permanent Makeup Procedure

How you experience your permanent makeup procedure depends partly on what area your artist is treating and how extensive the work is. Adding a few new eyebrow hairs takes much less time than reshaping an entire brow or undergoing a complete lip blushing. On average, most of our client’s procedures take about two hours.

The procedure begins with a complete cleansing of the treatment area and the application of a high-quality topical anesthetic to numb the skin and minimize our patients’ discomfort levels. Once numb, your permanent makeup artist will begin applying pigment into your skin with the appropriate advanced needling tool—and needle size—needed to create the specific effects for your makeup.

As for pain, because permanent makeup techniques do not go as deep into the skin as traditional tattooing, it is not as painful. Most of our patients say they experience light scratching, vibrating, and slight burning sensations during their sessions.

Be Diligent in Your Aftercare for the Best Results

For the first few days after the procedure, the color of your permanent makeup will stand out, so we recommend that clients lay low until the pigment naturally softens and turns lighter. During this time, you will likely also experience some swelling and redness around the treated area(s). During your first day, the treated area may ooze or weep small amounts of fluid or blood, which you should gently blot with a clean gauze or damp paper towel to limit scabbing. For up to 10 days, treated areas may itch, and the skin will show signs of flaking and/or peeling, but try not to pick at the flakes and let them fall off on their own. We provide clients with detailed cleaning instructions and other aftercare recommendations that should be followed for one to two weeks to optimize results. These include:

  • Do not apply makeup to the treated area.
  • Avoid strenuous exercise and activities.
  • Do not expose the treated area to direct sunlight.
  • No facials, saunas, steam rooms, hot tubs, or long showers or baths.
  • No swimming in pools, freshwater bodies of water, or the ocean.
  • Sleep on clean bedding.
  • Avoid gardening or yard work.

Schedule Your Permanent Makeup Consultation with Naples-Based Tru Glō Medspa

Tru Glō Medspa is pleased to have two outstanding permanent makeup artists on staff to deliver top-line facial enhancements to our Naples, Florida, area clients. If you want to learn how permanent makeup can beautify your eyebrows, eyes, and lips, Mercedeh or Iryna will gladly consult with you. To schedule your consultation, contact our Naples, Florida-based medical spa through our website’s contact page or by calling 239-919-7009.

Contact Tru Glō Medspa

If you'd like to schedule a free consultation with at our Medical Spa in Naples, Florida, please fill out the form below and we will reach out to you as soon as possible. Alternatively, if you would like to speak to a spa representative right away, please give us a call at 239.919.7009.

Contact our Medical Spa in Naples, FL

Our Naples Medical Spa Reviews

Amazing Experience!

I love TruGlo Med Spa! Always an amazing experience! Highly recommend to all my friends!

Jane L

The Best Ever!

I had the best experience ever at a MedSpa! From Lauren the spa coordinator to Veronica who did the best hydra facial I have ever had! She is outstanding! Beautiful experience and can’t thank you enough!

Dale C

Absolutely Amazing!

I’m very pleased and satisfied with Dalna! She is absolutely amazing and sweet. She goes out of her way to ensure she exceeds your expectations. I highly recommend you to trust your skin improvements with her.
Yari B

Always Polite & Friendly!

Love this place! Caring and knowledgeable staff… always polite and friendly. Iryna did my permanent eyebrow makeup. The shape is wonderful, she is a perfectionist. GO THERE, YOU’LL LOVE IT!

Irene C

Friendly Staff

Friendly staff and great massage and facials, I recommend everyone to try them:)

Doris W

Amazing & Friendly

I’ve been going to Maddy for a couple years now, she has done my facials and my laser hair removal. She amazing, friendly and knows her skin care!

Kimberly M

Incredible Job

First time ever receiving a hydro facial. Dalna did an incredible job, she was very professional and the hydro facial was an incredible experience. Very welcoming atmosphere, nice greeting at the front. Thorough explanation by Dalna regarding the service and she did amazing all the way around. Very friendly, had a calming sense about her and my face was glowing when I left. My son said my face felt like butter…..haha. Great job Dalna and thanks for the TruGlo experience! I will be back monthly and will most certainly recommended to anyone and everyone.

Spencer G

Fantastic Results

Fantastic results from my BBL with Stacy. She’s a joy to chat with during the treatment. She explains everything and I feel like I have a plan now.
Kari W

Knowledgeable and Passionate

I look forward to becoming a regular at this Medspa, Molly is so knowledgeable and passionate about skincare and I just knew walking in that I would be in good hands, and I was!

Jessica E


We have had several treatments with various Tru Glo team members and they have all been exceptional! We highly recommend Tru Glo for every treatment you would want. Their team is professional and will be honest with the best approach or products for your skin and the goals you have for yourself.

Giardino T

Quality Services

The best Med Spa in the tristate area. The best service and the best quality services. I can’t say enough good things about Tru Glow.

Ariel F

Highly Recommend

I have had a number of experiences with the ladies and gentleman( massage therapist) at Tru Glow. Molly has given me a number of facials and is very knowledgeable and Professional with product and services. She has helped keep my skin clear and youthful and it is always a pleasure visiting with her. Full of life. Stacy the Nurse practitioner is amazing and funny as heck. She too knows her profession and product. Always acts in the best interest of clients will engage in many medical questions or concerns with many of her medical colleagues. Courtney and Maddie are both amazing assets as well and care for clients and spa, their schedules defines there skills and popularity with guests. They have brought on a massage therapist who I understand works directly with many local professional athletes in all sports and travels directly exclusive to them during their respective seasons. He too is very knowledgeable and professional in his craft. Very skilled with different massage techniques. Gretchen is one of ladies you will see up front and she is wonderful. Fun and professional, she does a great job managing appointments and product and knows a lot about them. The overall, the staff at Tru Glow knows their stuff and they love their talents. Highly recommend them to anyone.

Garth C

Truly Magical

Every time I visit Tru Glo Med Spa it is a fantastic experience. Everyone goes beyond to make your time spent there truly magical and the treatments have you leaving with your glow on.

Lukie L

Incredible Results

Excellent all around. Had incredible results with Bbl treatments! THANK YOU STACEY 😉 Tru Glo for me is tops in professionalism, expertise and friendly helpful staff.

Linda S


Very knowledgeable staff. Will definitely be returning here!

Carolyn G

Highly Recommend

Highly recommend TruGlo MedSpa for all laser aesthetics. Stacy Blake, over 30yrs of experience and beautiful herself, transformed my face with just one HALO treatment($1600) as seen in my before and after pictures below. Dr Gardner(best plastic surgeon in all of South Florida) owns TruGlo MedSpa.

I had consultations with all of the top doctors in South Florida; Naples, Coral Gables, Palm Beach, Boca Raton and Jupiter. I decided to go with Dr Gardner & TruGlo MedSpa. Afterwards I went back to the same top plastic surgeons who complimented Gardner’s work.

Summer H

Definitely 5 star!

Tru Glo Medspa is top notch. The office is beautiful with calm aura. Gretchen is always so helpful and knowledgeable. Stacey Blake, who has performed multiple treatments on my face from filler, Botox, Dysport, BBL and laser peels, is just amazing. She is so gentle handed and always making sure you are okay during procedures. She has even went the extra mile to assist me addressing a skin issue which I didn’t even mentioned because I didn’t think there was much I could do about it. With her help I have cleared up an issue which was really affecting my daily life and I am so thankful for her help. After having had Tru Glo’s amazing staff I would never even consider going anywhere else ever for my cosmetic needs. Definitely 5 star!

Erica M

Love Everything About this Place

I just love everything about this place! It is a little pricey but it’s really worth it if you want to see real results. Maddie knows my skin better than I do and knows every procedure & product inside and out. I’d highly recommend it to anyone that is looking to take their beauty regimen to the next level.

Tanya K

Love Everyone Here

Love everyone here! Try the new “O2 Glo Lifting Facial”. It literally makes your face GLOW!
Also tried the Nano Laser procedure….OMG! Literally no downtime, and pores get smaller! I can’t tell you how many comments I have had and how great my face and neck look! These folks are some of the best!

Laura U

You Get Resuts

You could not be disappointed. Stacey takes the time to talk through alternative treatments, she’s very easy to work with, AND you get RESULTS!

Robin B