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Botox® Popularity

While Injectable Fillers Are All the Rage, Botox Leads the Minimally Invasive Procedure Pack

The popularity of minimally invasive dermal fillers has surged over the past few years. According to the American Society of Plastic Surgeons’ latest statistics, relatively new hyaluronic acid-based fillers like Juvederm® and Restylane® experienced a 70% uptick in patient use between 2019 and 2022. Patients are also trying more recently introduced, non-hyaluronic-acid-based fillers like Radiesse® and Sculptra®, according to the Society’s numbers.

With so much interest in these novel anti-aging fillers, you might think that Botox®—one of the first minimally invasive facial wrinkle reduction treatments—has been relegated to the cosmetic industry’s dustbin of history. However, that assessment would be wrong, as Botox® numbers surged even more—73%—than its competitor filler numbers between pre-pandemic 2019 and 2022.

Given the many minimally invasive advancements in treating lines, wrinkles, lost skin volumes, skin laxity, and other signs of aging, what explains the enduring popularity of Botox®? Well, the medical practitioners and aestheticians at Southwest Florida’s Tru Glō Medspa have offered clients Botox® since opening our Naples-based medical spa. It has long held status as one of the most frequently requested treatments at our med spa, and we expect it to retain its popularity in the years to come. Let’s take a closer look at what exactly Botox® is and what it might be able to do for you.

What is Botox®?

As a minimally invasive, injectable cosmetic procedure, Botox® is used to reduce the appearance of facial wrinkles, particularly forehead lines, glabellar frown lines, and crow’s feet. It is also FDA-approved to treat neck spasms, migraines, strabismus (lazy eye), hyperhidrosis (uncontrollable sweating), and urinary incontinence.

Botox® is a neurotoxin derived from the same bacteria responsible for botulism-related food poisoning. First isolated in the 1940s, researchers realized it could be used to paralyze facial muscles. Scientists initially studied Botox® as a treatment for strabismus, and while conducting research on monkeys, realized that it reduced the appearance of wrinkles between the eyes. Allergan Aesthetics conducted additional research on this distinct effect and secured FDA approval for its cosmetic use in April 2002.

Upon its subsequent release to the cosmetic medical field, Botox® generated tremendous buzz and earned the company over $400 million in net sales that year. While many people were discrete about using Botox® to reduce their visible signs of aging, some celebrities touted its effectiveness. Sharon Osbourne received Botox® injections in front of a live TV studio audience, and Joan Rivers called it a “miracle in a needle.” As of 2021, Botox® net sales had reached almost $4.5 billion, and market researchers believe sales could rise to over $5.5 billion by 2028.

How Botox® Works

As a neurotoxin, Botox® blocks nerve ends that signal muscle contraction, which causes the muscles to relax. This, in turn, diminishes the appearance of wrinkles in the overlying skin, especially dynamic wrinkles that form over time due to repeated facial expressions.

Botox® Treatment Areas

To reduce the visible signs of facial aging, Botox® is most effective at diminishing the appearance of forehead lines, glabellar frown lines, and crow’s feet. Because of the smoothing action caused by the muscle relaxation, it can also be used to treat static wrinkles and lines, though dermal fillers may prove more effective. Some patients also use it as a preventative treatment because the relaxed muscles help defer the development of dynamic wrinkles.

How Long Do Botox® Results Last?

The duration of Botox® age-defying results depends on the injection site, dosage, and each person’s unique metabolism, which metabolizes the neurotoxin at varying rates over time. On average, patients experience results for three to four months, though some retain noticeable results for six to nine months.

Botox® Versus Injectable Dermal Filler

Because Botox® and dermal fillers are both injectable treatments, some people are confused about which one might be right for them. To distinguish them, know that Botox® paralyzes the underlying facial muscles to decrease and prevent wrinkle and line formation. Dermal fillers decrease the appearance of wrinkles and lines by restoring volume within the skin. If anything, the two treatments can complement each other, with Botox® being an effective treatment for dynamic lines on the upper half the face, and fillers boosting volume and reducing wrinkles and lines on the lower half.

Schedule Your Botox® Session with Tru Glō Medspa Today

With over two decades of proven effectiveness in reversing the visible signs of aging, Botox® remains one of the most popular minimally invasive cosmetic treatments. To learn more about how Botox® can help reduce and prevent the appearance of your facial lines or to discuss any of our anti-aging skin treatments, contact our Naples, Florida-based medical spa through our website’s contact page or by calling 239-919-7009.

Contact Tru Glō Medspa

If you'd like to schedule a free consultation with at our Medical Spa in Naples, Florida, please fill out the form below and we will reach out to you as soon as possible. Alternatively, if you would like to speak to a spa representative right away, please give us a call at 239.919.7009.

Contact our Medical Spa in Naples, FL

Our Naples Medical Spa Reviews

Amazing Experience!

I love TruGlo Med Spa! Always an amazing experience! Highly recommend to all my friends!

Jane L

The Best Ever!

I had the best experience ever at a MedSpa! From Lauren the spa coordinator to Veronica who did the best hydra facial I have ever had! She is outstanding! Beautiful experience and can’t thank you enough!

Dale C

Absolutely Amazing!

I’m very pleased and satisfied with Dalna! She is absolutely amazing and sweet. She goes out of her way to ensure she exceeds your expectations. I highly recommend you to trust your skin improvements with her.
Yari B

Always Polite & Friendly!

Love this place! Caring and knowledgeable staff… always polite and friendly. Iryna did my permanent eyebrow makeup. The shape is wonderful, she is a perfectionist. GO THERE, YOU’LL LOVE IT!

Irene C

Friendly Staff

Friendly staff and great massage and facials, I recommend everyone to try them:)

Doris W

Amazing & Friendly

I’ve been going to Maddy for a couple years now, she has done my facials and my laser hair removal. She amazing, friendly and knows her skin care!

Kimberly M

Incredible Job

First time ever receiving a hydro facial. Dalna did an incredible job, she was very professional and the hydro facial was an incredible experience. Very welcoming atmosphere, nice greeting at the front. Thorough explanation by Dalna regarding the service and she did amazing all the way around. Very friendly, had a calming sense about her and my face was glowing when I left. My son said my face felt like butter…..haha. Great job Dalna and thanks for the TruGlo experience! I will be back monthly and will most certainly recommended to anyone and everyone.

Spencer G

Fantastic Results

Fantastic results from my BBL with Stacy. She’s a joy to chat with during the treatment. She explains everything and I feel like I have a plan now.
Kari W

Knowledgeable and Passionate

I look forward to becoming a regular at this Medspa, Molly is so knowledgeable and passionate about skincare and I just knew walking in that I would be in good hands, and I was!

Jessica E


We have had several treatments with various Tru Glo team members and they have all been exceptional! We highly recommend Tru Glo for every treatment you would want. Their team is professional and will be honest with the best approach or products for your skin and the goals you have for yourself.

Giardino T

Quality Services

The best Med Spa in the tristate area. The best service and the best quality services. I can’t say enough good things about Tru Glow.

Ariel F

Highly Recommend

I have had a number of experiences with the ladies and gentleman( massage therapist) at Tru Glow. Molly has given me a number of facials and is very knowledgeable and Professional with product and services. She has helped keep my skin clear and youthful and it is always a pleasure visiting with her. Full of life. Stacy the Nurse practitioner is amazing and funny as heck. She too knows her profession and product. Always acts in the best interest of clients will engage in many medical questions or concerns with many of her medical colleagues. Courtney and Maddie are both amazing assets as well and care for clients and spa, their schedules defines there skills and popularity with guests. They have brought on a massage therapist who I understand works directly with many local professional athletes in all sports and travels directly exclusive to them during their respective seasons. He too is very knowledgeable and professional in his craft. Very skilled with different massage techniques. Gretchen is one of ladies you will see up front and she is wonderful. Fun and professional, she does a great job managing appointments and product and knows a lot about them. The overall, the staff at Tru Glow knows their stuff and they love their talents. Highly recommend them to anyone.

Garth C

Truly Magical

Every time I visit Tru Glo Med Spa it is a fantastic experience. Everyone goes beyond to make your time spent there truly magical and the treatments have you leaving with your glow on.

Lukie L

Incredible Results

Excellent all around. Had incredible results with Bbl treatments! THANK YOU STACEY 😉 Tru Glo for me is tops in professionalism, expertise and friendly helpful staff.

Linda S


Very knowledgeable staff. Will definitely be returning here!

Carolyn G

Highly Recommend

Highly recommend TruGlo MedSpa for all laser aesthetics. Stacy Blake, over 30yrs of experience and beautiful herself, transformed my face with just one HALO treatment($1600) as seen in my before and after pictures below. Dr Gardner(best plastic surgeon in all of South Florida) owns TruGlo MedSpa.

I had consultations with all of the top doctors in South Florida; Naples, Coral Gables, Palm Beach, Boca Raton and Jupiter. I decided to go with Dr Gardner & TruGlo MedSpa. Afterwards I went back to the same top plastic surgeons who complimented Gardner’s work.

Summer H

Definitely 5 star!

Tru Glo Medspa is top notch. The office is beautiful with calm aura. Gretchen is always so helpful and knowledgeable. Stacey Blake, who has performed multiple treatments on my face from filler, Botox, Dysport, BBL and laser peels, is just amazing. She is so gentle handed and always making sure you are okay during procedures. She has even went the extra mile to assist me addressing a skin issue which I didn’t even mentioned because I didn’t think there was much I could do about it. With her help I have cleared up an issue which was really affecting my daily life and I am so thankful for her help. After having had Tru Glo’s amazing staff I would never even consider going anywhere else ever for my cosmetic needs. Definitely 5 star!

Erica M

Love Everything About this Place

I just love everything about this place! It is a little pricey but it’s really worth it if you want to see real results. Maddie knows my skin better than I do and knows every procedure & product inside and out. I’d highly recommend it to anyone that is looking to take their beauty regimen to the next level.

Tanya K

Love Everyone Here

Love everyone here! Try the new “O2 Glo Lifting Facial”. It literally makes your face GLOW!
Also tried the Nano Laser procedure….OMG! Literally no downtime, and pores get smaller! I can’t tell you how many comments I have had and how great my face and neck look! These folks are some of the best!

Laura U

You Get Resuts

You could not be disappointed. Stacey takes the time to talk through alternative treatments, she’s very easy to work with, AND you get RESULTS!

Robin B